Cersosimo — Decision Science & Engineering
Generational Wealth · For Families and Their Advisors

Generational wealth fails on a decision no tool can see coming.

Seventy percent of wealthy families lose it by the second generation. The cause isn’t markets or tax — it’s the human decisions made decades before anyone can measure the people they’re made about.

The estate plan gets built. The trust gets funded. The portfolio gets managed. And the wealth still doesn’t survive — because the financial-capital layer was the only one anyone engineered. Temporal Predisposition Mapping is the Behavioral Revenue System installed at the family level: the read on who each member is predisposed to become, applied to the capital, education, and succession decisions that are already being made about them.

The Problem

The wealth that doesn’t survive three generations.

Roughly 70% of wealthy families lose substantial wealth by the second generation, and 90% by the third. Among family operating businesses the attrition is sharper still: only 30% survive to the second generation, 12% to the third, 3% to the fourth.

The instinct is to blame markets, tax, or bad investment calls. The research says otherwise. In a twenty-year study of more than three thousand families, the dominant causes of failed transitions were a breakdown of communication and trust within the family (60%) and inadequately prepared heirs (25%). Everything financial — tax, legal, market, all of it — accounted for the remaining 15%.

This is not a market problem. It is a human-capital allocation problem — and the human-capital layer is the one no advisor, attorney, or family office is currently equipped to engineer.

Sources: Williams & Preisser, Preparing Heirs, 20-year study (n=3,250 families); PwC Family Business Survey; Family Firm Institute.

Why existing tools don't reach this

The 25-year blind spot.

Every personality and leadership-assessment instrument on the market — Hogan, Korn Ferry, Birkman, CliftonStrengths, Predictive Index — requires a subject who is at least eighteen and willing to sit for a 30-to-45-minute self-assessment. Toddlers can’t. Adolescents won’t.

But the decisions that determine inheritance outcomes get made decades earlier — when the people they’re made about cannot be measured by any tool that exists.

The decision
Made when child is
Vests / matures
Trust structure design
age 2–7
age 25–40
Education capital ($200K–$2M+ per child)
age 3+
age 25
Mentorship and exposure patterns
age 5–12
age 30
Succession positioning (who is brought into the business)
age 10–15
age 35–55

There is a 20-to-25-year window during which families allocate consequential capital — trust structure, education, mentorship, succession positioning — about children whose adult predispositions cannot yet be measured. That window is where this work lives.

What we do

Temporal Predisposition Mapping.

A structured framework for surfacing each family member's natural predispositions before traditional assessment is possible — so capital, education, and attention align with the human, not against them.

01
Member predisposition

Each individual is mapped for natural orientation — how they are predisposed to decide, lead, and engage — in advance of the behavioral observation that would normally be required to know it.

02
Pairwise dynamics

For any two members of the family, the framework surfaces compatibility, complementarity, and friction risk — identifying which intra-family pairings build wealth together and which structurally corrode it.

03
Generational propagation

Each generation's expressed character is read as a function of the one before it, letting the family's behavioral configuration be projected decades forward — before the configuration locks in.

The output is not a personality quiz and not a prediction. It is a family-level operating system — the document a wealth advisor, trust attorney, and family-business consultant can build the next twenty years against.

Why early intervention compounds

The case for reading it early.

The reason the early window matters isn’t sentiment. It is a well-documented set of findings about how human capability actually forms — and every one of them says the same thing: investment that matches a person’s natural predisposition compounds, and investment that fights it does not.

Flow and mastery
Csikszentmihalyi, 1990

Humans enter sustained mastery only when an activity matches intrinsic capacity. Mismatch produces anxiety or boredom; match produces deep, durable work.

Intrinsic motivation
Deci & Ryan, 2000

Self-Determination Theory finds that intrinsically motivated effort develops skill far faster, per hour, than effort driven by external incentive structures.

Sensitive periods
Knudsen, 2004

Brain plasticity and value-formation windows close progressively through childhood. Investments made inside those windows compound for life. Investments made after them largely do not.

Deliberate practice
Ericsson, 1993

Mastery requires intrinsically driven engagement. You cannot externally incentivize a person into ten thousand hours of work they do not love.

Identifying a predisposition at age three rather than age twenty-two is, in practical terms, the difference between two completely different adults — and two completely different inheritances.

Not a session. A family-level installation

The engagement arc.

Year 0
Diagnostic install

A baseline map of every family member across three generations, the pairwise dynamics between them, a generational projection, and an initial intervention plan.

Years 1–3
Quarterly review

As children develop, exposure plans, mentorship pairings, and educational allocations are refined — and trust structures are pressure-tested against the predisposition pattern that is actually emerging.

Years 5–10
Long-horizon positioning

Operating-business heir, foundation chair, family-office director — identified, mentored, and prepared before adolescence, rather than discovered in a crisis at age thirty-five.

Year 20+
Generational handoff

Into a family system that has been built around the actual people in it, rather than against them.

This is not consulting. It is infrastructure — the same way a tax plan or a trust architecture is infrastructure.

Who this is for

Two ways families reach this work.

Directly
Families and family offices

A named family or single-family office engages the work directly — as the human-capital layer that sits alongside the financial-capital layer the family already has well covered. Engagements range from a single-family installation to a multi-year implementation program.

Through your practice
Advisors who serve those families

RIAs, trust attorneys, and family-business consultants add Temporal Predisposition Mapping to their own practice — as a pre-engagement diagnostic that deepens the client relationship, differentiates the firm, and directly addresses the heir handoff where two-thirds of inherited assets quietly leave. A white-label option exists for advisory firms ready to offer it under their own brand.

For an advisory firm, this is the generational-wealth service the practice has been missing — the one that turns a one-generation client into a three-generation one.

Next

A private working session on your family, or your book.

The first conversation is a focused working session — applying Temporal Predisposition Mapping either to the actual configuration of your family, or to the way it would sit inside your advisory practice. If the output is useful, there is a clear path into a full installation. If it is not, no further commitment.